Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, today unveiled a camera backpack commemorating the company's 40th anniversary - the wholly-unique Primus AW. The industry's first backpack designed for the professional photographer that is made primarily from recycled materials, the Primus AW is a perfect combination of unmatched easy access points and extreme-condition protection. Primus AW is designed to provide maximum comfort, protection and accessibility with minimal bulk, making it ideal for outdoor photography.(Funds raised by Lowepro from the sale of the Primus AW will support Polar Bears International (PBI), a nonprofit organization dedicated to the worldwide conservation of the polar bear). Designed unlike any bag currently on the market, Primus AW enables photographersto carry and access all the necessary components for outdoor photography while providing the highest possible comfort and extreme protection during a full day of shooting