Now anyone can create great looking professional results in their home. Lowel, the Academy Award winning world leader in location lighting for film & video, introduces a revolutionary tabletop fluorescent softlight, the elegant & easy touse Lowel Ego. Setup is a breeze, plug it in, place it on the table, & turn it on. The result is fast, simple, & beautiful light output that's ideal for taking digital tabletop shots by collectors, arts & crafts hobbiests, sellers, archivists, and desktop publishers. Ego can also be used for DV talking head shots, digital still portraits, and webcam desktop video conferencing. Lowel Ego uses two 27 Watt custom daylight fluorescent lamps. These screw-in lamps have a manufacturers listed average life of 5,000 10,000 hours. Their daylight color output has a high color rendering index, for more accurate colors than conventional fluorescent lamps. 7