In "Hands-On Guide to Webcasting," industry experts address the fastest-growing application for streaming media - broadcasting live audio and video on the Internet. Used in all industry verticals from corporate to entertainment, this book provides an end-to-end technical overview of the webcasting process. Providing you with step-by-step instructions from audio/video production, encoding and authoring to delivery and business issues, this guide provides both the depth and breadth necessary for mastery of the subject.* Step-by-step instructions and advice unique to the technical and business challenges of webcasting * Organized in the order which a webcast is executed, and divided into sections that correspond to the different components of a webcast * Detailed data on pricing and what you should pay when outsourcing webcasting services